Our formula here at Claim 13 is designed to be the ultra- Men’s matte hair paste and flexible. It has enough hold to hold the shape you want without leaving your hair looking like a helmet. This hair paste gives your hair a natural finish with a slight texture. Think of the gritty texture of beach hair - this product can mimic that look. Men will look much more groomed and put-together with this product. However, be sure to follow the directions on the packaging to ensure that you get the best results.